Turn themessy briefinto a productioneveryone canfollow.
Creative Queue gives scattered briefs, shot lists, references, and changes one production plan: what we're making, what's next, what's missing, and who owns it.
“We’re shooting so much.
Nobody can see what’s coming.”
Where things are, what's already been used, what's still coming down the pipeline. None of it lives in one place. It's a Google Sheet, a Frame.io link, a Drive folder, and someone's head.
And the bigger the launch, the worse it gets. The missing shot doesn't cost you on set. It costs you a reshoot.
From messy inputs
to one production map.
Start with the job as it actually arrives: spreadsheet rows, a shot list, references, and last-minute changes. Shape it into scenes, deliverables, ownership, timing, and open questions the team can review together.
Make the brief executable.
Every scene, deliverable, product, owner, and open question lives in one plan. The team sees what is confirmed, what changed, and what still needs an answer before call time.
Run the production.
Scan, shoot, move on. Every shot carries its SKU, so files name themselves on capture and the naming standard stops being the thing people "constantly fail." The retoucher batch-renames straight from the shot data. No meeting required.
Keep the handoff attached.
The brief, shot, filename, approval, and final asset stay connected. Editors and marketers receive the work with the context they need, without rebuilding it from folders and chat threads.
Make the day explainable.
Record late samples, added requests, missing information, and changed priorities as the production moves. At wrap, the team can see what moved, why it moved, and what still needs coverage.
One production truth.
Every handoff.
Plan the required work once. Carry the same context through capture, review, delivery, and reuse.
Every asset a launch needs, planned, produced, and live across every channel on the same day.
The whole campaign on one calendar. Each asset tracked from "coming" to live.
Plan what goes to site, social, and email. Pull the right asset without hunting for it.
Brief creators, request assets, collect deliverables next to everything else in the campaign.
Shoot tethered or generate with AI. Either way, the files name themselves.
Every finished asset stays findable, so your best work never gets buried under last week's.
Every role reads its own job
off one board.
Sees the plan and the shot list before call time. No guessing what we're shooting.
Sees the looks and preps the right pieces. Knows exactly what to pull.
Blockers, owed assets, handoffs. Sees everything and keeps it moving.
Sees organized selects and finds the story faster. Cuts with confidence.
Gets approved assets on time and stays on brand. Plans around what's ready, not promised.
Sees the full picture and makes decisions faster. The whole story, not a scattered folder.
Built for teams whose work
arrives in pieces.
The best fit is a recurring production team working across Sheets, Drive, decks, chat, and individual memory, where missing context becomes rework.
Founder-led
fashion brands.
You're the founder, the creative director, and the bottleneck. The shoot lives in your head. Your producer chases assets across Drive, Frame.io, Notion and three group chats.
- •Single brand, single creative voice
- •A small team across production, marketing, e-com
- •Drive + Slack + a Google Sheet that nobody trusts
- •Buying motion: founder + producer, single decision-maker
Fast-growing
e-commerce teams.
You run campaigns every week. Marketing, production, and e-com each need the same view, and the founder is no longer in every launch.
- •One brand, many launches a month
- •Growing team across marketing, production, e-com
- •An existing stack you don't want to rip out
- •Buying motion: marketing or ops lead, quick eval
Multi-brand
retailers.
You run production for six brands, with Capture One on the floor and a PIM and inventory tracking downstream. The problem isn't tooling. It's the layer between tools where nobody knows the status of anything. You need an OS that sits above the stack, not another tool inside it.
- •Multi-brand, multi-region
- •60+ people across production, distribution, brand teams
- •Capture One, PIM, and inventory already in production
- •Buying motion: head of operations + IT, structured eval
Plays nicely with
your existing tools.
Priced to the work.
Not the seats.
Pick the tier that matches your team and how much you put out. Not sure yet? Run a pilot first.
For founder-led teams. Free for three months, then $500/mo while we're still learning where the limits belong.
- Three months free, for founders
- $500/mo after
- Up to 5 team members
- Core planning, production, and asset library
- Founder-led onboarding
For teams running campaigns every week across planning, production, and distribution.
- Up to 15 team members
- 5 concurrent projects
- Capture One + Drive wired
- Onboarding included
For multi-brand retailers with deeper integration needs.
- Multi-brand
- Dedicated SA
- Custom integrations
- Workflow design
- Rollout support
Bring us one live production.
Give us the real brief, spreadsheet, references, and changes. We'll turn them into a production plan your team can run, then measure preparation time, unanswered questions at call time, and missing required coverage at wrap. Exit without penalty.
Does this replace our project manager, DAM, or PIM?
No. Keep the tools that already do their jobs. Creative Queue holds the production truth between them: the brief, required coverage, ownership, changes, approvals, and handoffs. Your PM can keep tasks. Your DAM can keep files. Your team gets one place to see what the production needs next.
What spreadsheet are we actually replacing?
The campaign master. The one with tabs called "Shotlist v3 FINAL", "Selects to approve", "Retouch tracker", "For e-com" and "DON'T EDIT (For Sara)". The one open in seven browser tabs and out of date in all of them.
Can we roll out to part of the team first?
Yes. The pilot is scoped to one team, usually production. The rest of the org reads from it without logging in: marketing gets a link to today's selects, e-com gets a delivery folder, the founder gets the campaign view. We expand seats from there once production is stable.
What if the pilot fails?
Then it fails, and we say so in the written eval. There's no auto-conversion to an annual contract. You keep the data we ingested, exported in formats your existing tools can read. We've ended pilots before. It's part of the model, not a failure mode.
Who owns the data, and what happens if we leave?
You own it. On exit, you get a full export: shotlist, asset metadata, naming conventions, and audit log, in CSV, JSON, and the original file structure. Files in Drive stay in Drive. We don't hold your data hostage as a retention strategy.
Adrian Nugent-Head
Cofounder
Built Creative Queue after watching the same campaign break four different ways across Slack, Dropbox, Asana, and a Google Sheet nobody trusted. Now works hands-on with founder-led brands and multi-brand operations rolling it out.
Brandon Aviram
Cofounder & creative director
Fifteen years directing campaigns for the world's biggest brands, from Armani to Amazon. Now builds the software he wished existed on set. Creative Queue is one of them.
Thirty minutes.
One founder.
Honest answer.
Thirty minutes with a founder, and you walk away with honest answers on whether the platform is right for you.